Build stronger brands with our Immuno-marketing process

 

How do we release what’s real? We thought you’d never ask. As part of Truth Serum NTWK®, our intent is to help you create a brand that thrives no matter what marketing challenge it faces. We do this through our proprietary process called Immuno-marketing.

Immuno-marketing shapes and strengthens your brand by using real-time customer feedback at every phase of strategic, creative, and tactical development. With this continuous flow of intelligence, we are able to quickly and accurately get to the heart of your audience and connect them with the heart of your brand.

2 min of truth – Getting to the truth behind human behavior.

See how we release what’s real

 

There are 4 methods to access your customers through The Truth Serum

Primary and secondary research

A variation of traditional research, strategically focused on insights by customer segments

“True” stakeholder insights

Tap into our proprietary database of thousands of community-based physicians

Insightful social listening

Utilizing unstructured data to provide a brand narrative

Physician-level data (PLD)

Our PLD database helps us understand data consumption and preferences so we can deliver valuable content in a meaningful way

primary and secondary research

A variation of traditional research, strategically focused on insights by customer segments

“true” stakeholder insights

Tap into our proprietary database of thousands of community-based physicians

insightful social listening

Utilizing unstructured data to provide a brand narrative

physician-level data (PLD)

Our PLD database helps us understand data consumption and preferences so we can deliver valuable content in a meaningful way

Immuno-marketing: extracting what’s inside to express it outside

Brand
Archetype
Brand
Truth
Process of
Care Journey
Living
Creative
Mindspace
Map
Brand archetype

Based on benchmarking previous products, brands, and launches. We identify what your brand is, what it can be, and how it should behave in the market and create competitive immunity

process of care journey

Patient journey experience mapping the patient flow of the buying process and considers the perspective of multiple stakeholders

Mindspace Map

Linguistic landscaping and ethnopoetics deliver an accelerated way to segment your audience

Brand Truth

Born from the voice of the customer, the Brand Truths uncover what the go-to-market strategies are for the brand

Living creative

Our creative process revolves around audience-fed co-creative development, core messaging, and program executions that consider the audience mindset map

Living Creative

Create. Learn. Evolve. Repeat.

 

In essence, that’s the Living Creative Process and it revolves around tapping into our network of key customers to co-create and validate creative campaigns, messaging, and experiences at every phase of development. This loop of constant feedback ensures your brand is delivering spot-on, customer-driven creative that changes behavior and drives results.

Find out how Proximyl Health® can elevate your brand through the power of co-creation.