Case Study

 

HCP Disease Awareness Campaign

CIN Risk

Situation

 

Chemotherapy-induced neutropenia (CIN) is a major problem for patients in chemotherapy. The dangers of CIN are so severe, oncologists are often forced to decrease or delay chemotherapy treatment, even with the use of prophylactic G-CSFs.

Many oncologists feel that CIN is an inevitable part of chemotherapy and can manage neutropenia when it occurs.

The advent of COVID-19 has made the situation even more dangerous, as it places patients at increased risk of infection, hospitalization due to febrile neutropenia, and life-threatening events.

Immuno-marketing solution

 

Proximyl Health created a campaign so powerful and arresting that it simply could not be ignored.

CIN Snake creative
CIN samples

The visuals in the campaign were designed to shake physicians from their complacency and further expose them to the dangers of CIN.

The campaign was also designed to educate oncologists around the unmet need in CIN, especially during the first cycle of chemotherapy.

CIN websites

Results

 
45,147,947
impressions from paid media
871,749
social media engagements
238,710
users on the website
and virtual booth

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